Points To Be Clear Before Hiring SEO Company

Investing in SEO is always a good choice as, over time, it will help you reduce the increasingly expensive Pay per Click expenses. For some sectors, such as affiliate marketing, it is even indispensable given the low-profit margins that could be zero in case of acquisition only from paid traffic sources. To get good rankings in the SERPs, you will need to seek advice from the Best SEO services in India – who have experience optimizing website positioning.

If yours is a local business, make sure the agency is trained in local SEO optimizations:

The best digital marketing agency in Delhi helps in optimizing the business websites that operate in a specific geographical area. Examples of these activities are restaurants, hotels, doctors’ offices, law firms, and in any case, all those activities that provide services in direct contact with the public. While local SEO is similar to traditional SEO in some respects, in others, it is very different, and you need to have the experience to avoid wasting money without getting any benefits.

Be wary of agencies that send you SEO quotes without having interviewed you:

While it is classic to receive SEO quote requests from clients without providing essential information, it is a grave mistake for some agencies to provide prices without asking the appropriate client questions. It must be said that SEO is part of that unpredictable branch of marketing, i.e., it is not possible to guarantee exact results as Google’s algorithms.

It is already complex to make a good quote with estimated results after conducting a market analysis, including competitor analysis, let alone with your eyes closed without having done a minimum interview with the customer. In this case, you can be sure that these agencies do not put quality and customer satisfaction first.

Be wary of agencies that use the words ranking and indexing synonymously:

Indexing and positioning are two words with totally different meanings. Consultants and agencies that use them synonymously have never done SEO consultancy or have never done one successfully.

Make sure the SEO agency does not follow your direct competitors’ projects:

It is not a very unrealistic case to compete in SERPs where the agency already carries out SEO campaigns on behalf of its other clients or competitors. This does not mean that the work will not be done professionally, but the “conflicts of interest” are obvious. Depending on the relationship with its customers, it will be the agency’s responsibility to understand whether to accept the commission or not.

Ask the agency how it intends to achieve its goals:

Doing SEO today is not like doing SEO 10 years ago. The recent Google updates have changed how the results are processed, and consequently, techniques that once worked very well today no longer work or are even harmful.

A good SEO agency will always start from optimizing on-site content, then from the organization of the pages, from the tree of the menu to the drafting of an editorial plan with qualitative contents. They will only deal with all the parts relating to external signals such as links, social signals, etc.

Appreciate the SEO agencies that propose changes to improve the User Experience:

In addition to providing the search result according to it best according to search intent, Google also prefers websites that have a more pleasant browsing experience. That is to say, fast, lean sites, with little advertising and non-invasive banners, etc.

An agency that offers you on-site improvements beyond content are to be appreciated as it puts the user first and then the search engine. Regardless of the good positioning, remember that your website will have to be navigated by real people, who will have to have pleasant feelings while browsing to achieve your goal: conversion.

Make sure that the SEO agency also carries out SEM campaigns effectively:

Although the pay-per-click activity is completely different from the SEO one, an agency that daily follows Google Ads campaigns (the new Google Adwords ), perhaps the best digital marketing agency in Delhi, knows the world of Search Engine Marketing perfectly.

PPC services in Delhi optimize the campaigns they follow daily to increase the conversion rate and, at the same time, lower the acquisition cost. In other words, what they do every day is try to guarantee you the maximum return on your investment. An agency that puts these values first will also do so during an SEO consultation, trying to position you where organic traffic will achieve satisfactory conversions.

One of the Reputed Digital Marketing Company in India is:

Obiyan Infotech

103 & 105, 2nd Floor, The Mall Rd, Kingsway Camp,

GTB Nagar, New Delhi, Delhi 110009

Phone: +91 7044444433